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All right, remember Grave of the Fireflies? Yeah that epic tragic animation masterpiece of war-torn japan with the little kids who starve to death. Remember the can of candy where the little boy stores his sister’s remains? Well someone at Glico had a stroke of genius and decided to market a commemorative candy package in the likeness of said can. Awesome, candy that reminds me of a movie that took me to the brink of tears in less than 15 minutes! Marketing genius at its finest!

[The BEAT / Via BoingBoing]