Yes, Nintendo is making money by the truckload; we all know that because we are anal about knowing everything there’s to know about the industry. Your average newspaper-reading small-time investor, however, might not. Reuters is making sure that changes, they have published an article on the shocking profit increase Nintendo is reporting, and not without mentioning the competition!

The Kyoto-based company said on Thursday in its fourth outlook hike this year that earnings would exceed its January forecast on stronger-than-expected revenue of about 966 billion yen ($8.1 billion), but it did not give specific profit numbers.

Nintendo, known for game characters like Mario and Pokemon, had forecast DS sales to reach 23 million units in the 2006/07 business year, more than double the expected shipments of Sony Corp.’s rival handheld PlayStation Portable for the same period.

So expect your market-tycoon wannabe uncle to be very, very interested in your Wii; expect it to be very disturbing.

[Reuters]