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This week Nintendo of America’s president, Reggie Fils Fils-Aime, seen above giving the crazy eye to Newsweek’s N’Gai Croal, announced Nintendo’s plans to launch a platform where indie and big developers alike can launch new games to be downloaded via the Wii’s Shop Channel.

The service, called WiiWare, is Nintendo’s answer to Microsoft’s Xbox Live and Sony’s Playstation Network. Many will remember hints of this where stated by Nintendo last year. The games will be priced by Nintendo in coordination with the developer or the publisher, there has been no price range announced but expect it to be pretty competitive with the competition.

It really sounds too good to be true, as Reggie put it, ”WiiWare content is new content. It can come from Reggie’s Videogame Garage or from EA”, but don’t get too excited, if you were planning to start coding right away keep in mind that Nintendo wont do much for your game until you have secured an ESRB rating for your game, no AO rated games though (sorry Rockstar). Be on the lookout for the first WiiWare titles come 2008.

[Newsweek]