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Mozilla continues to fight a tough battle in Japan where the browser of choice continues to be Internet Explorer. They’ve had some good ideas like the maid approach, but alas, thats only one pillar of japanese marketing. If cosplay wont sell it, mascots will.

And in comes this little fellow, a cute Firefox. He’s lacking a name though, and thats where you come in. Mozilla is running a contest to pick a name The contest last until the 14th of September, no idea if there’s a prize though, perhaps a plushie or a date with a Firefox maid. Anyway go ahead, submit a name, I sent in ‘Fugito’.

[Japan Probe]