Mozilla’s killer marketing in Japan

Sunday 16 July 2006 @ 9:06 am | By Ivan 'Nahu' Lozano Comment now!

firefox_logo.jpgAlthough Firefox is spread like.. well, fire in America and Europe by blinded Zealots that would maim and kill little babies for their browser of choice; Mozilla is facing a tough crowd with the japanese market. They organize little events where they give away CDs and random swag but the Japanese just aren’t buying it.

Well it seems Mozilla finally found the magic formula to Japanese marketing and, like Canon, they decided the answer to all their problems was Cosplay.

mozilla_maids.jpg

When those CDs and swag are handed by a group of maids then there is no choice but to ditch your stuff for firefox. Is there something that Cosplay wont sell? Milk? Oh I can just see it, full fat milk promoted by a big breasted girl in a skintight cow suit. Ok it stops here!

[Tokyo Times]

Filed in: Web Notes Tags: Technorati: Business, Technorati: Cosplay, Technorati: geek, Technorati: Japan, Technorati: otaku, Technorati: Software, Technorati: Technology

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