Moeconomics: How Otaku Marketing Saved A Town
Saturday 31 January 2009 @ 11:59 pm | By Ivan 'Nahu' Lozano 6 CommentsHere’s a segment from Asahi TV, which tells the impressive story of Ugo, a small rural town in Japan which turned around its economy by having an Otaku makeover.
Takaori Yamauchi had the brilliant idea of getting some mangakas to design covers and labels for the local products with moe girls all over them. The result? The whole economy exploded in an orgasm of Otaku consumerism. Sales of rice with anime imagery went from 18 tons a year to 36 tons a month just on the first month the moe rice launched.
Other products include moe curry and moe strawberries. The whole fad even attracts Otaku tourism to the town! Forget sex sells, in the 21st century moe sells.
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Abraham 'Velcor' Duarte
David 'KidKobun' Bruno
Ivan 'Nahu' Lozano
Random J
Sol
I’d buy it!
moe sells indeed.
Suddenly, I feel like some rice.
I’m always surprised why/how moe sell in Japan. I mean what cultural factors create a market for it than say America?
[...] an overlay of a bad drawing covering up nearly half of your screen while you take a picture. Even moe rice had more merit than this. I’m sorry, this is neat and all but its a cheap shot. We can and should [...]
Just a cover on foods but that girl is sure so kawaiiiiiiiiiii!>0<