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Ouch. The L.A. Times spoke with Don Mattrick, senior vice president of Microsoft’s Xbox division, and he was more than happy to explain that a new Halo game was originally going to be announced at Microsoft’s E3 press conference this past Monday, and it was cut. for a very, very terrible good reason.

Microsoft wanted the press conference to last an hour and a half, and the Halo presentation would have dragged it out to two and a half hours, so they cut it. The way Mr. Mattrick tells it, they felt it was more important to have a live demonstration of You’re in the Movies than it was to announce the next game in the series that single-handedly put them in the black the previous fiscal year.

L.A. Times via Joystiq