Japanese Marketing: Lotte Fit’s Gum Campaign
Tuesday 31 March 2009 @ 10:58 am | By Sol 10 Comments
Paired with a catchy tune, Japanese dance moves and a $10,000 prize, Lotte’s new campaign to promote Fit’s Gum is sure to generate a lot of attention. Teaming up with YouTube, Lotte is seeking contestants to submit their own Fit’s dance. The best entries are posted on Lotte’s YouTube channel where you can also view their current marketing campaign videos. Listen to the dance track below as well as very detailed instructions on how to chew gum (because its really hard).
Fit’s Gum Jingle
Sadly, unless you live in Japan, you can’t win the grand prize. However, this shouldn’t stop you from downloading the music and practicing your moves if this comes stateside. Hit the jump for a nice little widget that teaches you the dance moves.
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Abraham 'Velcor' Duarte
David 'KidKobun' Bruno
Ivan 'Nahu' Lozano
Random J
OH GOD WHAT IS THIS I CANT STOP HEARING IT IN MY HEAD
MAKE IT STOP! D:
佐々木希サイコーです！
Fit’sも美味しいですよ。
お勧めはmixberry味。
ぜひぜひお試しあれ
Moonspeak translation:
Nozomi Sasaki is SAIKO Thursday!
That is Fit’s delicious.
Is recommended mixberry taste.
Try us!
Nice work with the google translate there :P
*high-fives* :D
Hehehe, my friends and I joined the competition !
Here’s our video xD
CLICK HERE TO WATCH!!!!
or you can copy and paste this…
http://www.youtube.com/watch?v=FVNWCezjYgM
Haha that’s actually really well made!
Thanks xD!! We had quite a lot of fun doing it xD
that is funny…FITS!
[...] One Fit’s Mix Berry gum so you can do the Fit’s Dance. [...]