Japan: Wii Killed The TV Star
Tuesday 7 August 2007 @ 9:42 pm | By Ivan 'Nahu' Lozano 4 Comments
TV advertising in Japan has hit an all time low, less than 9% of the viewers give a crap about the ads. And it sure as hell cant be because they aren’t entertaining, we have seen plenty of Japanese commercials around here. So what on earth could be making people watch less TV? Surely a Japanese TV executive must know! Oh here’s what they had to say:
“There are outside factors at work. One is people watching TV on their cell phones where we cant track them, but the really big factor is the time people are spending on the Wii”
Oh, wow, so playing Wii Sports is more fun than watching a panel of random, talent-less TV talents comment on inane shit for minutes without end? I would never have guessed!
[Japundit]
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Abraham 'Velcor' Duarte
David 'KidKobun' Bruno
Ivan 'Nahu' Lozano
Random J
Sol
Exactly WTF did they get their statstics from? I mean, 9% is below f-ing ridiculous and exactly what makes it think its the Wii’s fault?
i don’t watch tv at all but i’m not in Japan, so, eh, there must be some error from their part xD
I barely watch TV, but that’s not because of the Wii. It’s because there’s nothing good on TV anymore. I thank God everyday for Bit Torrent and YouTube.
Well this isnt so much a viewer ratings drop but an ad atachment rate drop. Still, when you consider than pretty much most of Japan owns either a wii or a DS… it doesnt sound so farfetched. If it could happen anywhere in the world, it would be in Japan.