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The many faces of street fashion in Japan never ceases to amaze, from gothic lolitas to ganguro, there’s always something exciting going on. Today we’ll see two videos about Hime Gyaru or Hime Style. A fashion trend about looking like a pseudo-Victorian princess and apparently adding as much curls and volume to your hair as possible. I guess you could also call it blond Amy Winehouse style.

These two videos deal particularly with a store that specializes in Hime Gyaru clothing called Jesus Diamante. Apparently some of the gowns in there go for over a thousand bucks. Where do these people get all that money?! I don’t really see them leading very well paid corporate jobs dressed like this. But who knows, Sanrio needs executives too I guess!

[Tokyomango]