Guitar Hero World Tour Wants to Challenge iTunes
Wednesday 30 July 2008 @ 11:01 am | By Quiche 1 Comment
In order to compete with Rock Band’s successful ventures in extensive DLC, Guitar Hero is following suit when it comes to their downloadable music. However, Chief Executive Officer at Activision, Bobby Kotick, says they’re taking things one step further and claim they will be a “successful competitor” with iTunes.
Activision’s partnership with Vivendi and subsidiary Universal music will strengthen their bid considerably. The whole thing has me confused, because not nearly as many people are going to own Guitar Hero: World Tour as they are ipods. Will the service take a life of its own outside of the game? We’ll have to see how the strategy is played out in the future.
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Abraham 'Velcor' Duarte
David 'KidKobun' Bruno
Ivan 'Nahu' Lozano
Random J
Sol
I think this sounds like a pipe-dream. The iTunes DLC became popular because tracks were release online exclusively before they became available as a CD. The partnership may gain some market share, but not nearly enough to make a sizable dent in iTunes profits.
However, if I were them I’d look to exploring agreements with wireless carriers, ringtones and what not. That is a faster way to disseminate buzz.