Electronic Arts shouldn’t have underestimated the Wii
Monday 9 April 2007 @ 10:59 pm | By Pootie Chang 1 CommentElectronic Arts are now facing the consequences of their ill-made decision. They initially saw the Wii as a weak contender in the Console Wars, and have instead poured most of their efforts into the Playstation 3. But now, EA is scrambling around and trying to find there way into the Wii niche. Ubisoft was one of the game publishers who saw the potential that Wii has, with the new Rayman game, and seem to be reaping there rewards as well.
…publishers are scrambling to get titles to the 3.56 million U.S. and Japanese Wii owners who have made the machine the top-selling game console this year.
“Those companies are backtracking,” said Anthony Gikas, an analyst at Piper Jaffray & Co. in Minneapolis. “They’re going to need to get their best-branded product on that platform. That will take a good nine to 12 months.”
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