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The DS lite has sold 35,000 units on its first UK weekend in retail, while this is no small feat its only about 40 per cent of what the original DS sold. Troubles ahead for little slim? Not really. You see, the Lite was launched amids a good run for the UK in the World Cup and without an spectacular marketing campaign to back it up. The Brits were not given a chance to care.

A curious thing also happened that weekend, DS Phat sales stayed the same. What oh what could the DS Phat have thats so appealing to the UK? Pink. The female population have been buying these like hot bread.

DS Pink made up half of original DS sales last week, bundled with Nintendogs Daschund

Nintendo better come out with a pink DS for the UK soon… wait… no! they already have two colors, bring the black to America first! Spoiled bashtids!

[GamesIndustry.biz]