Showing posts tagged Marketing.

Experience The Darkside… Resident Evil: The Darkside Chronicles

DarkSide Intertrailer

To kick off the North American release of The Darkside Chronicles for the Wii Capcom released what they dub as the first interactive game trailer. While being very similar in style to the Super Mario Youtube smash video, Capcom get us ready for some zombie killing. Have your mouse ready…

[GameTrailers]

Japanese Marketing: Lotte Fit’s Gum Campaign

 

Paired with a catchy tune, Japanese dance moves and a $10,000 prize, Lotte’s new campaign to promote Fit’s Gum is sure to generate a lot of attention. Teaming up with YouTube, Lotte is seeking contestants to submit their own Fit’s dance. The best entries are posted on Lotte’s YouTube channel where you can also view their current marketing campaign videos. Listen to the dance track below as well as very detailed instructions on how to chew gum (because its really hard).

pick_pull_chew

Fit’s Gum Jingle

Sadly, unless you live in Japan, you can’t win the grand prize. However, this shouldn’t stop you from downloading the music and practicing your moves if this comes stateside. Hit the jump for a nice little widget that teaches you the dance moves.

 

 

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Wish You Were Here: Tourism Like Never Before

Japan_equirectangular_projection.jpg

Come, visit the city of Hakodate, Japan. Enjoy their famous squid ramen and take part in the Ika-odori (Squid Dance). But when visiting do mind the alien cephalopods from the planet Ikaaru…

The city of Hakodate has begun to produce action-packed tourism mini-sodes in the hopes of enticing visitors to their often overlooked port town. The saga begins with alien invaders seeking vengeance on citizens for eating too much squid. As each story unfolds we find notable landmarks appearing as robots protecting the city from their would-be attackers.

This is how you draw visitors in; come for the robot alien battle, stay for the squid. Clever marketing.

All three current mini-sodes found after the break.

[Pink Tentacle]
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GTA: Coke Style

Coca-Cola keeps bringing us musical ads with cool 3D animation and this time they took it one step further. What would Grand Theft Auto be in a world where everything’s nice, all made of sugar and spice? This.

Seriously bizarre!

[Kotaku]

Eidos will develop racing game for Ford

Eidos Interactive will develop a game called Ford Bold Moves Street Racing named after the Ford’s Bold Moves campaign. It is not the first time that Ford releases a game for advertising purposes. I’ve in fact played some of the older Ford racing titles, and while the games usually sucked, you could drive a Ford Ka!

ford ka.jpg

Yes, I finally found an excuse to put a picture of the kind of car I drive here!

[Joystiq]

First Wii Ads Appear

wiiad.JPGA Go Nintendo reader going by the name of Raphael sent them what appears to be the first real print ad for the Nintendo Wii. This ad is supposedly in the latest issue of the German gaming magazine GAMES AKTUELL. This ad has been somewhat confirmed with a scan of the magazine and a second ad from a Canadian film festival program recently appeared as well.

The ads look real and congruent with Nintendo’s latest marketing design although there’s some controversy on the model of the controller used in the ads. Fake or not? Go take a look!

[Go Nintendo]

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