Paired with a catchy tune, Japanese dance moves and a $10,000 prize, Lotte’s new campaign to promote Fit’s Gum is sure to generate a lot of attention. Teaming up with YouTube, Lotte is seeking contestants to submit their own Fit’s dance. The best entries are posted on Lotte’s YouTube channel where you can also view their current marketing campaign videos. Listen to the dance track below as well as very detailed instructions on how to chew gum (because its really hard).

Fit’s Gum Jingle

Sadly, unless you live in Japan, you can’t win the grand prize. However, this shouldn’t stop you from downloading the music and practicing your moves if this comes stateside. Hit the jump for a nice little widget that teaches you the dance moves.

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Not much more to say, its like Snakes on a Plane. Most of us have suddenly had the urge to burst into square dancing, right? RIGHT?

Yeehaw!