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Its been a while since we last examined proof of the 1st rule of Japanese marketing: cosplay sells. Its still true though, it even sells backpacks, or bear suits, I’m not sure it matters. Here we have Becky, an anglo-japanese idol, promoting backpacks while cosplaying as a polar bear. Perhaps Coca-Cola could learn a thing or two about marketing with polar bears from Japan.

[Japan Probe]

80’s marketing, weather we love it or hate it, will forever be engraved in the minds of those of us who suffered them. We now bring you this magnificent Nintendo ad from that magical time, where stereotypical geeks used to rap about Zelda and say things like ‘Intense!’.

Have we really made much progress? A part of me wants to say yes, the other part wants to rap about Zelda and make disc scratching noises… wiki~wiki~wee!