The Almighty QQ: The Story Of The Worlds Most Powerful Virtual Economy
Friday 20 June 2008 @ 7:09 pm | By Ivan 'Nahu' LozanoIf you're new here and you like what you see, you may want to subscribe to our RSS feed, and browse around for more fun stuff. Thanks for visiting!
If you thought we have it bad with micro transactions, game cash shops and virtual economies in the western world you surely don’t know about the QQ coin. In China, a company called Tencent has a monopoly on virtual currencies, one so massive and shady that state regulators fear it may start to affect China’s own currency.
It all starts looking innocently enough. Tencent runs websites with all sorts of games where either subscriptions or items are bought with the QQ, Tencent’s virtual currency. Much like Second Life you can take your QQ and convert it back to cash, and this is where thing’s start getting shady.
Tencent’s reign goes far beyond games, TCIM, the most popular instant messaging service in China also relies on the QQ to buy just about any extra out there, from custom emoticons to clothes for your avatar to pets and you can imagine the rest. Everyone was using QQ coins, brands even started using the QQ for prizes in their promotions.
The currency was so widespread that people started using it for other online transactions, it became something akin to the Paypal. Tencent even partnered with banks to offer a QQ backed debit card system.
Before you knew it you could buy pretty much anything online with the QQ, from a new cell phone to subscriptions to porn sites. In fact a group of girls who call themselves QQ Girls started to emerge online, charging QQ for erotic IM conversations, video sessions and even real life encounters.
But it started to get out out control once the Chinese underworld started to get involved. Small gangs started going after people’s QQ rather than their yuans. Mafias started using the QQ for money laundering.
And so the QQ started to suffer from something that’s usually reserved for real world economies: inflation. To battle inflation and make people buy more QQ Tencent sets up so called “promotional activities” which in reality are more like mafia rackets.

This is how it happens, a man high up in the Tencent corporate chain inputs a some code into his computer and shazzam! 25% of virtual pets get sick. This prompts 25% of users to shell out some QQ to send the pets to the vet. This takes back a good chunk of money out of circulation and also fills Tencent’s already fat pockets. Sounds fucked up and unethical? You bet your ass it is! But its also good business.
The Chinese government has already started to crack down on the more criminal sides of the QQ market while it has been pushing for more government regulation on virtual currencies, which probably means taxes and a slap to the hand.
If you think this kind of evil could never rear its ugly head in the western world, think again. Tencent has already established its presence in the English speaking side of the Internet with QQ Games, a port of many of its flash based games, and TM2008, an English version of its TMIM system. Be scared, be very scared. Virtual economies are all but fun and games these days and IGE is but a nuisance compared to these bad boys.







So much for an almost totalitarian regime. I thoght the goverment there was trully involved in avoiding these schnits, but so far, it seems it might just be very involved in it (m-style corruption with dash of chinese intensity = recipe for disaster)
Pretty crazy story, I hadn’t been aware of this before. Interesting read.
Arent there QQ cards that can be used like real world credit/debit cards?
Or am I thinking of something else? I know that two years ago I heard of some virtual market in china that you could use as reaal credit for things like the train or subway.
I think on a smaller scale this can be compared to the SecondLife “linden”. Although the QQ has a much larger influence. Diversification is something this has on the linden. Having the easy of use, for instance being able to use your cellphone to purchase real world objects at the POS (point of sale) is what enables a large subset of people access.
While people say English is the language of the business world. I think Mandarin/Chinese will be the language you’ll need to know to succeed. Although maybe I’m getting too deep :)
That’s still to be seen, unlike english speaking businesspeople, the chinese study other languages.
Citations please?
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